Gain the Competitive Advantage Through Customer Discovery

“Your greatest and most powerful business survival strategy is going to be the speed at which you handle the speed of change” – Ajaero Tony Martins

The market is shifting and you’ve realised that exploring a new, disruptive business model is a necessity. But, you’re wondering how you can do this in the quickest time possible and ensure that customers – old and new – choose you over the competition. We can help you do that.

Using the high-speed Switch innovation process, combined with a customer-centered approach, you can transform your business concept into a tested and approved prototype, and arm your team with the innovation skills which can be used to create sustainable business concepts in the future. 

Work with a dedicated team of innovation veterans, that’ll guide you in quickly de-risking your solution.
Verify that your concept is really what your customers want and need.  
Walk away with a minimum viable product (MVP) business case, which can be used to get additional funding or executive buy-in. 
Launch your MVP quickly to test in the market.
Build and refine your tested product or business model, with enhanced features.
Learn to fail smart and fast, and gain valuable insights to rethink, close the loop and ultimately “pivot”.

This approach has been proven to reduce risk, saving you time and money.

“Switch has been a fantastic innovation partner for us in working through a new and complex business opportunity. The team is highly knowledgeable on the Design Thinking and Lean Startup methodologies, and they have helped accelerate our internal processes to more rapidly getting to the point of really understanding the product’s desirability, feasibility and viability. The team has tremendous drive and energy, are creative in their approach, are willing to share their expertise and experience readily, and are not afraid to push us and ask difficult questions.”

Hayley GreensteinThe Lightstone Team

Let's up your innovation game.